Being “Protagonista del Cambio” in 2021 means more than just a master’s degree in Social Media and Digital Marketing from the Business School of the Chamber of Commerce of Seville. It is not about knowing how to pass a few ECTS credits to get a further degree or doing an internship, nor about knowing how to work in groups, do projects or learn 10 different books by heart. Being a Protagonista del Cambio 2021 is something else.
We currently live in a society where titles are no longer what they used to be, companies are looking for young people with different experiences, and competition is global due to the disappearance of barriers between countries. Masters done, speaking languages or knowing how to carry out an organizational strategy are things taken for granted.
Today’s companies are too preoccupied with the upcoming problems of being operating in a constantly changing environment… volatile, uncertain, complex and ambiguous, what is known as a VUCA environment; environment for which no one gets ready you in kindergartens, High Schools, not even in most universities at all. But, do you know what? it will remain like this, and if you do not worry about getting ready and you keep doing the same things you do, with the same mentality as years ago, promise you will get stuck.