Strategy - Alfonso Blanco Fernández

Does standardization make sound business sense? – International Marketing

5 de May de 20215 de May de 2021 by alfonsoblanco

Standardization is a matter of degrees that cannot be applied globally to all marketing activities, but it is necessary to determine which of these marketing activities is prone to be…

How to manage globalization? – Strategic Alliances

21 de January de 202111 de January de 2021 by alfonsoblanco

Technology is the heart of the economic growth of companies and countries. Information and knowledge are the main assets of companies to generate…

Facing up an uncertain, changing world! – Global Economy

5 de May de 202127 de December de 2020 by alfonsoblanco

Change means an empirical observation of differences in form, quality, or state in a given time, in an organizational entity. This entity can be a single project, task force, strategy…

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